Students have to be clear on their why - what it is that’s driving them to pursue not only college but an undergraduate degree. Their mental mode and ability to identify their preferences shape the whole process.

Forward-thinking students are realistic about finding several matches on the front end, not set on the perfect fit. Identifying likely, target, reach, and unlikely schools offers a realistic and exciting perspective of potential outcomes.

So you have a list - but what do those schools care about and how do you showcase that in your application? Fun fact - they tell you what they value. Learn how to leverage those insights to make your application shine!

Who are you and what ways will you contribute to your college community? Showcasing your core values while giving admissions readers evidence of contributions in high school helps them advocate for you and your unique story.

Understand merit aid approaches to maximize scholarship money and get support in finding schools that stack scholarships and appealing aid packages.

Athletic recruiting for college-bound athletes adds additional layers of complexity to the college process. With the student taking ownership, they’re less likely to make a decision based too heavily on the dream of playing collegiately that leaves them unsatisfied.

While it’s great to have choices and that’s the goal of a balanced college list, making a final decision can be paralyzing. With a data-informed decision matrix, students can quantify how their offers of admission compare.

Once students are admitted they’re quick to think about finding a roommate and picking a meal plan. They’re less likely to develop a plan going into college for how to make friends, think about finances, consider personal safety, etc. The launch covers adulting readiness skills.